The Custom Shop

Welcome to personalisation. We believe you should make your ride, well, yours. It's why we include a level of paint personalisation, the choice of handlebar width and stem length, as well as tyre width, right into the cost you have already paid for your bike. Some options attract an upcharge.

Here we lay out all the options. Once you've completed the purchase of your bike, you'll come back here to make some choices. Don't worry, if you don't know where to start we are there to help. Your fitter will make handlebar width and stem recommendations and you can browse the design gallery for inspiration on what you want.